Vanguard FC
Digital PlatformMobile AppUX/UI DesignPlatform Engineering
Context
Unifying a global club community
Vanguard FC had a worldwide fanbase scattered across disconnected channels and chronological feeds. We rebuilt fan engagement around living conversations, real-time match context and a single connected ecosystem — spanning web and mobile.
- Client
- Vanguard FC
- Location
- Paris, France
- Sector
- Sports / Media
- Year
- 2026
- Timeline
- 6 months
Creation process
From linear feeds to living conversations
Instead of chronological articles, we designed ongoing threads — the transfer debate, the virtual stadium experience, collector drops — that fans follow like stories. A contextual live bar adapts in real time to game state, time and location, turning every match into a shared moment.
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+35%
Engagement duration
+14%
Merch conversion
1
Connected ecosystem
“ANAFCO turned a scattered fanbase into one connected community. Engagement has never been higher.”
Dev tools
Next.jsReact NativeWebSocketsVercel
Design tools
FigmaAfter EffectsBlender
